Business Case Studies

Overview: 

The annotated case studies below are well-suited to business courses across the Scheller College of Business. Review the options available for your class, and don’t hesitate to recommend a new case study to SLS! Let us know of a case study pertinent to your discipline, or click here to create your own.


Nine Franchises for the Hollowell Parkway Corridor, Atlanta, GA, (GT-City & Regional Planning)

This literature review and case study considers franchising as a tipping point strategy for local economic development for disadvantaged communities located along the Hollowell Parkway on Atlanta’s west side.  These communities have failed to participate in the economic prosperity currently being experienced in the greater Atlanta area.  This research project conducted a background analysis and literature review of the franchise industry, identifying the arguments that support a franchise strategy, as well as some arguments against.  Several public and private economic development tools have been identified, which can enable local, eager, but inexperienced entrepreneurs to engage in business within their local communities, using a structured, tested, and proven business methodology.


The University Barbershop: A Case Study (GT-Business)

The University Barbershop stands at the corner of Dr. Martin Luther King Jr. Drive and James P Brawley Drive in Atlanta, GA. Established in 1956, it is one of the oldest barbershops in America. Today, it remains an important center where local boys find mentorship, and patrons find community.  In this case study, barber LaTeef Majaliwa contemplates the unique position of University Barbershop, and wonders how he can strength community impact while also meeting the economic needs of the barbershop and its employees.


Nine Franchises for the Hollowell Parkway Corridor, Atlanta, GA, (GT-City & Regional Planning)

This literature review and case study considers franchising as a tipping point strategy for local economic development for disadvantaged communities located along the Hollowell Parkway on Atlanta’s west side.  These communities have failed to participate in the economic prosperity currently being experienced in the greater Atlanta area.  This research project conducted a background analysis and literature review of the franchise industry, identifying the arguments that support a franchise strategy, as well as some arguments against.  Several public and private economic development tools have been identified, which can enable local, eager, but inexperienced entrepreneurs to engage in business within their local communities, using a structured, tested, and proven business methodology.


The University Barbershop: A Case Study (GT-Business)

The University Barbershop stands at the corner of Dr. Martin Luther King Jr. Drive and James P Brawley Drive in Atlanta, GA. Established in 1956, it is one of the oldest barbershops in America. Today, it remains an important center where local boys find mentorship, and patrons find community.  In this case study, barber LaTeef Majaliwa contemplates the unique position of University Barbershop, and wonders how he can strength community impact while also meeting the economic needs of the barbershop and its employees.

Discipline: