The Value of Green Building and Its Spillover Effects

June 25, 2018

The Georgia Institute of Technology has begun construction on one of the first “Living Buildings” in the Southeast that seeks to transform the local building and construction industry. Living Buildings (similar to other green building programs) achieve certification by accruing credits across a number of criteria. Living Buildings must produce more energy than they use, treat all water on-site, and be regenerative spaces that connect occupants to light, air, food, nature, and community. In a post published on the Alliance for Research on Corporate Sustainability site, I summarize the motivations for organizations to build and certify green and why we might expect Georgia Tech’s demonstration project to begin market transformation in the building and construction industry.