Sustainable Marketing

Fall 2017
Dionne Nickerson
MGT 4803

As environmental and social consciousness has grown in recent years, sustainability has emerged as an important market driver with the potential to grow profits and spur value creation. As a result, firms are increasingly making sustainability a strategic priority. This course considers sustainability through the lens of the marketing discipline. Through a combination of lectures, case studies, and class projects, this course examines the ways in which firms adapt their marketing strategies to meet business as well as environmental and societal needs.

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